Elder Care

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Elder Care

The U.S. Census Bureau estimates that by the year 2030, more than 70 million people will be elderly. With the costs of nursing homes and private care escalating every year, every month, the demand for high-quality, affordable in-home or day care services for the elderly is also growing. Many adults cannot take care of their elderly parents: They may have moved out of the area or maybe both husband and wife work and have demanding schedules due to children.

Elder care services can encompass a range of needs to include transportation to stores and medical appointments; running errands and shopping; daily monitoring of those who live at home; handling security checks, arranging visits by nurses and other professionals, and providing respite care workers when families go on vacation.

A free consultation is offered to evaluate and assess what services are needed. Each service is priced accordingly. Contacts are made with referral agencies if home professional care is needed. You coordinate the services and supply the needs of each of your clients.

Start-Up Costs

$6,000 to $15,000 for office equipment, advertising, and publicity materials for marketing and advertising.

Pricing Guidelines

Charge weekly, monthly, and per service. You may also be paid a fee by any referral agencies that get business through you.

Marketing and Advertising Methods and Tips

Contact social service and home health care agencies as well as senior centers with direct mail, and then schedule an appointment with them for a presentation. Contact, too, the religious centers in your neighborhood because they regularly visit elderly members in their residences.
Encourage word-of-mouth referrals from adult children.
Purchase radio and local cable television and newspaper ads. Free classified newspapers are good avenues because they reach most households in their circulation areas and usually have a faithful readership.
Put together professional-looking promotional materials describing your services.
A basic Web site and a listing in your local telephone directory is also a good way to describe your services.

Essential Equipment

Home office equipment: computer; record-keeping and billing software; business telephone line and answering machine, service, or voice mail; fax machine and copier; cellular phone; insurance; suitable furniture if you have clients and workers come to your office to be interviewed or for consultations; dependable vehicle.

Recommended Training, Experience, or Needed Skills

Work in your county's home services agency to familiarize yourself with seniors' needs.
Enroll in courses in geriatrics.
Work as a nursing assistant in a nursing or group home.
Need to be patient yet persistent in finding persons who provide the best quality services your clients need.
Be well organized.

Income Potential

$30,000 to $65,000 and more, depending on the number of clients you have and if you hire employees.

Type of Business

Primarily an in-home business, except to interview referrals and clients.

Target Market

Seniors who are relatively independent but need some at-home support and monitoring.

Success Tips

Treat every client as an individual and provide the best services possible for each one's needs.
Check with your insurance agent and lawyer as to what insurance or contracts you should have to protect you and your business.
It is important to consider everyone's needs and feelings in order for the aging process to occur as stress-free as possible.

For More Information

National Association for Home Care (NAHC)
228 Seventh Street, SE Washington, DC 20003
< www.nahc.org >

Additional Business Ideas

Monitoring service or specialized meal-delivery service.

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