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Every entrepreneur and business needs customers to make money. Marketing consultants help entrepreneurs and business owners analyze past customer responses to products and services and create effective marketing plans to acquire new customers. Start-Up Costs and Financing Sources $6,000 to $10,000. Small bank loan, personal savings. Pricing Guidelines $45 to $175 + per hour; fees may be set per project. Marketing and Advertising Methods and Tips Next to financing, marketing is the most important part of any business, especially a new business. You can market to owners or new business owners with direct mail, meeting them at business expos, and getting word-of-mouth referrals. Essential Equipment PC and laptop computer; mobile technology; promotional materials with a creative flair; standard office supplies and equipment. Recommended Training, Experience, or Needed Skills A degree or extensive work experience in marketing is preferred. Excellent communication skills. Must be able to emphasize the benefits of clients' products and services to potential customers. Should be creative and adept at problem solving. Network with media and others in the industry you specialize in for leads and referrals. Income Potential $60,000 to $100,000 or more. Type of Business About one-half in-home, working on a marketing campaign; and one-half out-of-the-home, working with your clients and "getting the word out." Target Market Those needing marketing strategies to start a business or expand or revive their businesses after a sales slump. For More Information American Marketing Association 311 South Wacker Drive, Suite #5800 Chicago, IL 60606 < www.marketingpower.com > Additional Business Ideas If you are a good speaker, give talks and marketing seminars to small business owners. |
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