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Because nearly one out of every two marriages ends in divorce, and more than 76 million single adults live in our country (U.S. Census Bureau), there is an increased need and demand for legitimate and reliable dating services. The Internet has seen an explosion in the number of online matchmaking services. If you are interested in starting this personal service business, you first have to determine if there is a large enough population of singles in your area. Check with the Census Bureau or local county seat for population statistics.

Some of the most popular dating services cater to specialized populations: the physically challenged; ethnic groups; religious affiliations; or people with similar hobbies, education, or interests. Survey single people in your area to find out if they have ever used a dating service. If so, what did they like or not like about it? Maybe you will come up with a dating service unique to your area.

You must have a reliable way to verify the identification of each client and suggest a public place for the first meeting of your matched couples. One dating service in Philadelphia has the matched couple meet at a city restaurant for lunch. Each person pays
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